As women entrepreneurs surprise us with their excellence in entrepreneurship, there is one particular woman- who has made a business out of giving surprises itself. Ruchi Chopra, the founder of ASAP- Any Surprise Any Place – saw a gap in the market, and was quick to gather forces to fill it up. However, that decision couldn’t have been easy. When she first started out 10 years ago, women entrepreneurs neither had the encouragement and support, nor more than half the means and provisions that are available today to anyone aiming to start-out on their own.
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