About the Video

Leather was never her thing. And so Devika Srimal Bapna set course on a mission to find conscious shoes for herself. In the quest of wanting something unique, fashionable and ecofriendly, she started Kanabis. A PETA volunteer and an animal-lover, she wanted to do something completely different whether animals wouldn’t be hurt.

Kanabis started overnight, bootstrapped with savings and borrowings from the family. For a chartered accountant by training, turning to entrepreneurship was a hard lesson. From understanding her books and accounts to supplies and demand, a lot of work had to be put in. Building a team and getting them to understand the nuances of this conscious business, the task for Devika was cut out.

For those of you wondering why call the brand Kanabis? “We use lot of canvas and canvas is historically made from hemp which comes from cannabis plant.” And hence the play of words. Of course good looking shoes may also give you a high (on the ramp not otherwise!)

Devika is a PETA volunteer and an animal-lover. It ached her to realize how many animals have to die for leather shoes to be made for our consumption.

 As her business is growing, it has moved out of her drawing room and she rented out a warehouse to facilitate bulk orders of shoes. She is a feisty Gen Y ecommerce founder. She laid out the website for her brand herself and claims that each and every word that goes on the website is self-written.

ALSO READ: This Journo-Turned-Entrepreneur Is Taking Women Places

It all started differently. First a job with a multinational, then as a chartered accountant and a big turn to entrepreneurship. Like most entrepreneurs admit, starting up is a bit like reinventing the wheel. From being the chaiwala to the designer and content writer, it all started with her before Kanabis grew and got some interns on board.

In a short span, Kanabis fared quite well with attracting bloggers to try these out. Since in today’s time it is important to have social media influencers to try the product out, it is considered the most budget-friendly way of marketing a product.    

An accountant turned entrepreneur, Devika’s Kanabis makes vegan shoes

Leather was never her thing. And so Devika Srimal Bapna set course on a mission to find conscious shoes for herself. In the quest of wanting something unique, fashionable and ecofriendly, she started Kanabis. A PETA volunteer and an animal-lover, she wanted to do something completely different whether animals wouldn’t be hurt. Kanabis started overnight,(…)

  • Social Buzz - Check it Out!!

Top Videos

See more

An accountant turned entrepreneur, Devika’s Kanabis makes vegan shoes

Leather was never her thing. And so Devika Srimal Bapna set course on a mission to find conscious shoes for herself. In the quest of wanting something unique, fashionable and ecofriendly, she started Kanabis. A PETA volunteer and an animal-lover, she wanted to do something completely different whether animals wouldn’t be hurt. Kanabis started overnight,(…)

More

Skill Women, Skill India: Women hammering brand new careers into shape in Haryana

Young women in Haryana have enrolled in a skills training at a stainless steel plant in Rohad district. Over a four-month period, 180 young women will be trained to work in stainless steel application in Haryana, a state where women’s workforce participation remains low. The skilling programme is a one-of-its kind public-private partnership initiative led(…)

More

Sharmin Ali’s New Book Decodes Sexism in the Startup World

Founder of two startups, Sharmin Ali has recently written her second book How I Was Forced To Become A Staunch Racist, which documents her journey as an entrepreneur. Importantly, it also highlights the brutal truth about the sexist culture that still persists in the Indian startup ecosystem. Her book also questions why most people in(…)

More

How New Skills Transformed The Life Of Karishma Tomar

Women in the National Capital Region were asked: Is Lack of Information a Critical Barrier to Availing of Skilling Opportunities? And here’s what the results looked like: 51.8% Strongly Agree 23.5 % Agree Source: UNDP SheThePeople Team visited Ashok Vihar in New Delhi to talk about skilling India, the informal economy, and why economic empowerment(…)

More

Women Writers Fest: 15-Year-Old Zuni Chopra Shares Her Insights As A Writer

India’s coveted list of Indian female authors has another name added to it. This time, it is a 15-year-old girl. Zuni Chopra, author of The House That Spoke, discussed about her journey as a writer at the Women’s Writers Fest held recently in Mumbai. Zuni started her writing journey with a book of poetry. Talking(…)

More

Share Your Stories:

Discussions

Blogs

Events