• Ministry of Women & Child launches contest for mothers: Check it out

    Ministry of Women & Child Development is organizing a story sharing contest on the occasion of Mother’s Day under the Beti Bachao Beti Padhao Scheme:

    As part of its ongoing efforts around mother’s day, WCD Ministry wants to hear stories of mothers – their stories of strength and challenges. Ministry of Women and Child Development, Government of India is organizing this Contest inviting stories about mothers. The Contest shall end on 6th June, 2016.

    Name: Suno Maa Ki Kahaani
    Hashtag: #SunoMaaKiKahaani; #BetiBachaoBetiPadhao; #WCDMin4Women
    Last Date: 6th June 2016
    Mode of Submission: Video (60 second duration) / Write-up (maximum 200 words)


    The concept of this campaign is to promote how women across India are beating gender stereotypes, how a mother has raised her voice against gender discrimination and championed the cause of gender equality and empowerment. WCD Ministry invites the stories in text and videos and the story should have left a long lasting impact and consequently led to a change in the mindset of her family and/or the community at large.

    The premise is based on the fact that relationship with mother is one of the closest and may be a strong influencer in shaping behaviours and attitudes of her children. A mother is also a source of inspiration and a role model for her children. When an anecdote/story is narrated about a mother, it can be used as a catalyst to bring about a positive change in societal mindset. This may further lead to a more gender sensitive society which recognizes the contributions of a mother, in particular and women, in general.

    Suno Maa Ki KahaaniThe objective of the contest is to engage with larger audience through sharing of stories about mothers, thereby encouraging inter-generational dialogue, sensitizing men and boys, being a role model for an empowered daughter. This also creates an opportunity for open conversations against gender discrimination, inequality and dis-empowerment, which in turn leads to a positive mindset change in the society.

    Some of the suggested themes are gender equality and empowerment, gender discrimination, sexual harassment, domestic violence, social evils like dowry and early marriage and so on.

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