“I had been nurturing the dream of designing dresses since childhood. As a young girl, I used to get fascinated by the snazzy dresses dolls used to wear. After the sudden demise of my father, I started using this passion of designing clothes to help my family tide over the financial crisis,” shares 27-year-old Kirti Singh from Jaipur who is making her family proud by running a business of designer saris.
In 2010, Kirti started her business from home. She admits that technology played a crucial role in helping her promote her business. “My Facebook page helped me gain a lot of visibility. I make maximum use of Whatsapp to update my customers with all the latest designs.”
Though more and more women are switching over to the western wear, Kirti, whose products retail under the ’Designer Saree’ label, is very sure that the cultural shift will not impact her sales. “I feel the charm of saris is irreplaceable. I have clients from the US as well. They admire Indian culture and prefer wearing traditional saris for different occasions. I personally feel that a sari-clad woman looks extremely stunning and elegant.”
Talking about her future plans, Kirti said that the family is planning to expand her business by opening a shop in a mall. She works with a team of 10 kaarigars.
Talking about the obstacles in her entrepreneurial journey, she shared, “The journey has been a difficult one but I don’t believe in giving up. My sister and I have been slogging day and night for this. We work in shifts. Either of us is always at home looking after the domestic chores and our mom.”
Kirti is a staunch believer of women’s empowerment. According to her, if women get emotional support from their family members, they can conquer the insurmountable. Kudos to her!
Charvi Is An Intern With SheThePeople.TV