Facebook, after successfully hosting Boost Your Business program in multiple cities in collaboration with SheThePeople.TV, India’s largest video and digital platform dedicated to women in leadership, reaches Chandigarh, their sixth city in India for this noble initiative.
The Boost Your Business program, a high energy meet of women entrepreneurs, helps women entrepreneurs to gain expertise in various fields that can benefit them in running their businesses and increasing their profit. Its main objective is to help women, so that they can build a successful social brand and utilize their technical resources efficiently.
The state of Punjab is known for its vibrant culture and enterprising people. Women in Punjab are highly skilled and talented and run successful businesses in Chandigarh and other parts of the state.
Ritesh Mehta, Head of Economic Growth Initiatives for Facebook India said, “Our Boost Your Business program is an initiative to enhance the knowledge, skills and technology of different women entrepreneurs who are running SMEs from different cities. Facebook provides a platform to these SMEs for exploring various dimensions by optimum utilization of social media. It helps small businesses in connecting them with new customers and expanding their horizon in this competitive world.”
Shaili Chopra, Founder of SheThePeople.TV said “Women entrepreneurs play an important role in the growth of Indian economy. Their ideas are innovative and creative. Their unique vision and dedication help in the growth of the business and this program helps in polishing their skills and creating brand awareness by providing the right insight and knowledge. This makes it a great platform for women entrepreneurs”
During the event in Chandigarh, women entrepreneurs had the opportunity to meet and interact with each other and share their experiences on managing and marketing their businesses. They also interacted with the panel of women entrepreneurs who shared insights on their businesses.
The team of experts from Facebook also organised hands-on training sessions for the attendees to cover a mélange of topics like how to effectively use mobile; create engaging content, leverage the power of social media to grow their business through social media networks like Facebook and Instagram.
India Fact Sheet
- India is the second biggest country on Facebook globally
- 148 million monthly active people on Facebook in India – 95% on these people access Facebook on the mobile
- Globally, over 50 million Small and Medium Businesses (SMBs) have pages on Facebook
- 2 million SMB Pages on Facebook in India
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