The effort is to recognise individuals and organisations who demonstrate a pioneering and sustainable approach to digital transformation across public, private and non-profit sectors. We are celebrating individuals who are leveraging digital opportunities to transform India’s potential.
Women entrepreneurs who have created a new market using the digital medium across any field or market which has disrupted an existing space. A unique offering with a strong business impact and has used the digital advantage to enhance the ease of doing business.
A creative campaign in the digital medium for any product or service spearheaded by a female professional belonging to an agency or marketing head or even an in-house digital creative team.
Maximising the digital dividend to reach and impact people and community. Using digital as an enabler. The systems and services connected to the digital and online space are improving quality of life. This could be quality of health through eHealth/mHealth services, quality of education though eLearning/mLearning, providing financial services to the unbanked, and the direct improvement of the earning capacity of people and nations’ GDP by opening up new markets, providing trade information and tools. These benefits are the dividends of digital penetration and the enablers of this wide reaching platform of digital. It’s embracement is worldwide and effective. We want to hear those stories.
Recognise and reward those women-led Indian websites, apps or facilitating technology that have demonstrated excellence in their use of the Internet as a platform for eCommerce. These are also open to platforms that facilitate the ordering and electronic payment of goods or services, including but not limited to ticketing and online bookings.
Storytelling and content creation are at the heart of the country’s digital revolution. For the first time, platforms that make content their centrepiece will be recognised. Building communities, niche content themes, marquee social media campaigns housed on digital platforms, sectoral efforts to build knowledge on anything from business to bollywood, successful blogs to travel website.