Digital entrepreneurship chose me, not the other way round says Priyanka Purkayastha of Writer’s Melon, a venture that aims to help people discover books. She is aiming to be the ‘Good Reads’ from India and admitting it’s a tall ambition to follow but then that’s what goals are about. “Challenge for me was to sustain this website for six years without a revenue model and so perseverance paid off.” She could have just given it up. There was no startup scene, and entrepreneurship was not thriving this way, as a result Priyanka kept going with it as a passion.
Small highs have brought her tremendous satisfaction. To have her posts cross a 1000 a day she says would keep her going about this idea. “These were my digital highs.”
Priyanka Purkayastha is a winner of the Digital Women Awards.
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