Digital start-ups are making waves in the Indian market so a raise in digital ads was a given. However, who would have thought that the raise would be a whopping 33% annually starting from 2010 to 2015. Well, Morgan Stanley states just that, it further adds that the spend has been close to under $1 billion.
Since the Indian buyers move online because of its various benefits like easy shopping, great discounts, and smooth return policies etc, the advertisement spend by the big online businesses like Myntra, Jabong, Shopclues etc. has also increased. The reason for this is greater returns from more advertisements in the various social media websites.
“As a result, digital advertising as a % of total advertising grew from 4% in 2010 to 13% in 2015,” the merchant banker and global consultancy said, as quoted by Hindustan Times. The report also suggested that as Indian digital ads expenditure increased, China has increased its spend by a way larger amount. Currently, China’s spend has increased by 53 percent.
Another report on Indian media and entertainment industry by Ficci-KPMG that was released last month cites that Indians’ outlay on digital ads will increase up to $4 bn by 2020. And currently the spendings that stand at 13% of the total advertisements will move to 24percent of the entire advertisement expenditure.
It is also hinted that the digital way of advertisement will become the second largest medium after television surpassing the print medium in the overall expenditure in ads in the coming years. However, it is to be noted that the ads industry is still small in India as calculated in the GDP of 2015, which came up to be 0.3percent. While China and US have a larger share in the GDP at 0.6 and 1 percent respectively.
Picture credit- Venuedog