• Building your brand: 5 basics to know

    If you are harbouring the dream of kick-starting your own business venture, it is vital for you to have a clear understanding of what it is that you wish to achieve with your idea. It is imperative then to not just have a target audience but a network of people in your field – peers, well-wishers etc who would be convinced enough to endorse your proposition to the market you’d be catering to. You would need to build a brand which sustains and becomes the identity of the product on offer. Here are five basic points to know while building your brand.

    1. Have a clear vision

    Successful branding promulgates instant connection with the audience, so the first step is to know intrinsically as to what you have to offer. Put some thought into how you want your product to be perceived and defined and what position it could occupy in the market.

    2. Target Audience

    Be specific about the people you are catering to and do some research on the behavioural pattern of the given group so that you can fine-tune your product into being better received by its intended audience.

    3. Online Presence

    Ensure you have a personal website. Have a consistent presence on social networking sites and try and interact directly with your customer base. Keep your promotional material brief and entertaining. Be responsive and accommodating of your audience’s needs and wants.

    4. Take Risks

    Trust your intuition and take bold strides towards bettering the brand that you believe in. Know the story you’d want to tell but don’t be afraid of reinventing yourself in a new way.

    5. Never Stop Learning

    Engage with your industry regularly and be a part of the conversation. Don’t let success make you complacent and allow each day to help you learn something new about the trade, which you could possibly incorporate and make your brand shine brighter.