About the Video

Anita Dongre is India’s Queen of Pret.

It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country.

Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995.

Anita Dongre

Anita Dongre

House of Anita Dongre boasts of diverse brands such as AND, Global Desi, Anita Dongre and Pinkcity, a handcrafted jade jewelry brand.

The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-brand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies.

Anita Dongre

Anita Dongre

She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.

Also Catch Up With Anaita Adjania On She’s Unstoppable

2013 was a major year for House of Anita Dongre. Hers was the first fashion house in India to be invested in by General Atlantic, a leading global investment firm.

Anita Dongre

Anita Dongre

In the year 2015, And Designs India Limited re-branded themselves as House of Anita Dongre in line with global fashion houses, and all her portfolio of brands are housed under this fashion house.

A go-getter, Anita still believes she has miles to go. We speak with her to find out what drives and inspires her. In conversation with Anjali Kirpalani here is Anita Dongre.

She Is Unstoppable with India’s Queen Of Pret, Anita Dongre

Anita Dongre is India’s Queen of Pret. It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country. Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995. House of Anita Dongre boasts of diverse brands such as AND, Global(…)

About Vidhya Bharathi

Posts by Vidhya Bharathi:

5 Women Tell Us Their Fave Feminist Read Of All Time

5 Women Tell Us Their Fave Feminist Read Of All Time

Books are vital in anyone’s life, as important as windows, they say. It is even more important to read good books, a book which will make us intellectually sound and can help us do away with our ignorance. I remember the time when I picked up ‘Jane Eyre’ during my school days. A friend had(…)

More

Ellen Pao Back In Venture Capital Biz

Ellen Pao Back In Venture Capital Biz

Venture capitalist Ellen Pao, who lost the famous 2012 lawsuit against Kleiner Perkins Caufield & Byers, has joined Kapor Capital as an investment partner and the chief diversity and inclusion officer for Social Impact, an organisation working towards using technology to improve lives. Kapor Capital, which lists Uber Technologies and Alphabets Inc.’s Dropcam, has been(…)

More

10 Habits To Throw Out Of The Window In 2017

10 Habits To Throw Out Of The Window In 2017

We all have the one habit we can’t get rid of. It can be a small harmless habit like doodling on notebooks, textbooks, benches etc. This is harmless till you start doodling on bank notes, though we enjoyed “Sonam Gupta bewafa hai” thoroughly!. Then there are these some really bad habits which you should get(…)

More

@WBF: Indian Women Writings & Idea Of Nationalism

@WBF: Indian Women Writings & Idea Of Nationalism

The World Book Fair in Delhi is breaking its all-time record with more than 25% hike in footfall this year. What makes the fair special is its focus on women’s writing. This year’s theme, Manushi, is all about celebrating women authors from around the country, across generations. With books by women authors like Ismat Chugtai,(…)

More

Complaint Filed Against Women Shopping In Pyjamas

Complaint Filed Against Women Shopping In Pyjamas

We all face sexism everyday, in one way or the other. Some are very serious and extremely offensive and some have been normalised to the extent that it doesn’t really make us protest. [Feature image: ITV] In a shocking post which has caught attention on social media, a man posted a picture of two women in(…)

More

Women’s Safety App Launched In Punjab In Pakistan

Women’s Safety App Launched In Punjab In Pakistan

An application to help women in Punjab in Pakistan aims at curbing violence and promoting women’s safety in the province which has one of the highest crime rates. The application titled PSCA has been launched by the Chief minister’s  Special Monitoring unit, Punjab Safe Cities Authority (PSCA) and the Punjab Commission on the Status of(…)

More

Peggy Whitson Becomes The Oldest To Perform A Spacewalk

Peggy Whitson Becomes The Oldest To Perform A Spacewalk

https://youtu.be/m6_8z4uGGmI She isn’t new to record and here’s another one in her cap. Peggy Whitson became the oldest woman in space, at the age of 56, when she reached the International Space Station in November 2016. She has now set a record for being the oldest woman to do a spacewalk.  Whitson’s spacewalk lasted for(…)

More

Male Beauty Vlogger in Maybelline Campaign

Male Beauty Vlogger in Maybelline Campaign

With each passing day, the definition of beauty undergoes a change. The boundaries are blurring and the beauty industry seems to finally be accepting change with arms wide open. Cosmetics giant Maybelline joins the bandwagon by introducing its first male star as the face of one of its campaigns. Also Read: Comedian Bharti Singh Nails It(…)

More

What Does Feminism Mean to Me: Six Men Share Their Take

What Does Feminism Mean to Me: Six Men Share Their Take

Here at SheThePeople, I often hear a woman’s definition of the term feminism. But, I haven’t really come across men defining what feminism means to them. I asked a few men I know, some of them my friends and some acquaintances, their definition of Feminism. At a time of global movements like #HeForShe and also an(…)

More

35, Best Age To Get Pregnant: Study

35, Best Age To Get Pregnant: Study

Having a baby is a big decision, irrespective of your age. After the baby is born, pretty much every parent goes through the same set of problems or experiences similar joy of rearing a child. But debates have often raged about the best time to have a child.  A study says that the best time(…)

More

Share Your Stories:

Discussions

Blogs

Events