It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country.
Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995.
House of Anita Dongre boasts of diverse brands such as AND, Global Desi, Anita Dongre and Pinkcity, a handcrafted jade jewelry brand.
The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-brand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies.
She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.
Anita Dongre is India’s Queen of Pret. It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country. Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995. House of Anita Dongre boasts of diverse brands such as AND, Global(…)
Work- From-Home. 3 words that sounded like sweet awesomeness in my head when I first started doing it, about three years ago. After all, who wouldn’t want to avoid the mundane routine of getting dressed every morning, the traffic rush and boring conference room meetings? Sounds like your ideal work life – doesn’t it? Well(…)
Every month, us women go through the 5 days of the month, where we experience different emotions of pain. Science has come a long way in helping us deal with the technicalities and keeping the hygiene levels up during the menstruation period, but in parts of India- girls still don’t have access to basic sanitation(…)
It’s that time of the year again! To introspect, to review 2016 and make plans to take 2017 straight by the horns right from the very first day! Every year we make resolutions — some we keep, others we really don’t ( be on a diet, quit smoking- hey at least we try!), but nonetheless,(…)
Productivity is a difficult nut to crack. It’s not about putting 8 hours a work day, or about the no of breaks you take , its a quality vs quantity equation. Having said that, every one of us could do with an extra couple of hours in a day to run life at a medium(…)
companies of today have adapted by functioning out of “Co-Working” spaces — in which they share their work floor with individual/small size startups. The Daftar in Pune is one such space started by two very entrepreneurial women who want to foster creative thinking and innovation by bringing like-minded people together! Meet Vandita and Sunanda, the ladies behind this beautiful enterprise.
A bright and sunny morning in Chennai brought together about 15 ladies together for an intimate round table discussion about life, work, empowerment, feminism and so much more. Doesn’t sound like your average morning, does it? Conversations over tea and fantastic vadas between the most intellectual and hardworking women of the city was at the(…)