About the Video

Anita Dongre is India’s Queen of Pret.

It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country.

Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995.

Anita Dongre

Anita Dongre

House of Anita Dongre boasts of diverse brands such as AND, Global Desi, Anita Dongre and Pinkcity, a handcrafted jade jewelry brand.

The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-brand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies.

Anita Dongre

Anita Dongre

She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.

Also Catch Up With Anaita Adjania On She’s Unstoppable

2013 was a major year for House of Anita Dongre. Hers was the first fashion house in India to be invested in by General Atlantic, a leading global investment firm.

Anita Dongre

Anita Dongre

In the year 2015, And Designs India Limited re-branded themselves as House of Anita Dongre in line with global fashion houses, and all her portfolio of brands are housed under this fashion house.

A go-getter, Anita still believes she has miles to go. We speak with her to find out what drives and inspires her. In conversation with Anjali Kirpalani here is Anita Dongre.

She Is Unstoppable with India’s Queen Of Pret, Anita Dongre

Anita Dongre is India’s Queen of Pret. It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country. Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995. House of Anita Dongre boasts of diverse brands such as AND, Global(…)

About ElsaMarie DSilva

http://www.safecity.in

ElsaMarie D’Silva is the Founder & Managing Director of Red Dot Foundation (Safecity) which is a platform that crowdsources personal experiences of sexual violence and abuse in public spaces. Since Safecity started in Dec 2012, it has become the largest crowd map on the issue in India, Kenya, Cameroon and Nepal. ElsaMarie is currently an alumni of the US State Department’s Fortune Program and a fellow with Rotary Peace, Aspen New Voices and Vital Voices. She is listed as one of BBC Hindi’s 100 Women and has won Female Entrepreneur of the Year Award by Dusan Stojanovic (European Angel Investor of the Year 2013) and The Digital Woman Award in Social Impact by SheThePeople. She has penned articles that have appeared in CNN, Huffington Post, WIP amongst others. She has spoken about her work at the Aspen Ideas Festival , at TEDx MidAtlantic, UN Women, State Department, Vital Voices South to South Leadership Summit. She has been a panelist for NDI, SheThePeople and hosted a roundtable at City- Lab London 2015. Prior to Safecity, she was in the aviation industry for 20 years where she worked with Jet Airways and Kingfisher Airlines. Her last portfolio was Vice President Network Planning & Charters where she oversaw the planning and implementation of 500 daily flights. You can read more www.elsamariedsilva.com

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