It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country.
Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995.
House of Anita Dongre boasts of diverse brands such as AND, Global Desi, Anita Dongre and Pinkcity, a handcrafted jade jewelry brand.
The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-brand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies.
She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.
Anita Dongre is India’s Queen of Pret. It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country. Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995. House of Anita Dongre boasts of diverse brands such as AND, Global(…)
ElsaMarie D’Silva is the Founder & Managing Director of Red Dot Foundation (Safecity) which is a platform that crowdsources personal experiences of sexual violence and abuse in public spaces. Since Safecity started in Dec 2012, it has become the largest crowd map on the issue in India, Kenya, Cameroon and Nepal.
ElsaMarie is currently an alumni of the US State Department’s Fortune Program and a fellow with Rotary Peace, Aspen New Voices and Vital Voices. She is listed as one of BBC Hindi’s 100 Women and has won Female Entrepreneur of the Year Award by Dusan Stojanovic (European Angel Investor of the Year 2013) and The Digital Woman Award in Social Impact by SheThePeople.
She has penned articles that have appeared in CNN, Huffington Post, WIP amongst others. She has spoken about her work at the Aspen Ideas Festival , at TEDx MidAtlantic, UN Women, State Department, Vital Voices South to South Leadership Summit. She has been a panelist for NDI, SheThePeople and hosted a roundtable at City- Lab London 2015.
Prior to Safecity, she was in the aviation industry for 20 years where she worked with Jet Airways and Kingfisher Airlines. Her last portfolio was Vice President Network Planning & Charters where she oversaw the planning and implementation of 500 daily flights.
You can read more www.elsamariedsilva.com
This year has started off on a somber note for the women and girls of India. Once again we are reminded that we cannot take anything for granted, not our safety, our human rights or our lives. There was the terrible mass molestation of women on New Year’s Eve in Bangalore on MG Road and(…)
It’s that time of the year when we sit back and take stock of our life — our achievements, failures and aspirations. While I don’t believe in making New Year Resolutions, I do believe in making lists for everything to keep me on track. I have lists for personal goals, professional goals, travel plans and(…)
Tis the season to be jolly….. Everywhere you look, there are festive buntings, fairy lights, Christmas trees and fake Santas. Our newspapers are screaming with festive offers and people are posting cheerful greetings, warm and fuzzy photographs across social media as well as making plans to spend time with friends and family. This truly is(…)
Throughout the year, we have days dedicated to Mothers, Fathers, Children, Brothers and even Lovers. It seems like there is a day for everything. Whilst I don’t particularly care to patronise any of the above days, I do believe in my humble opinion, that the 16 Days of Activism against Gender-Based Violence is one of(…)
In many families, gender stereotyping starts at the time of birth, especially for girls. Her future often is already decided for her: her career, education, mobility, expression and marriage. For instance, when we ask girls and women attending the sexual harassment workshops conducted by my organization Safecity about typical gender stereotypes they face, they tell(…)
While Diwali is a wonderful time for celebration and is a reminder of good triumphing over evil, it has also had unintended side effects. Due to the dust particles in the air and the aftermath of the firecrackers, across the last few days people in Delhi NCR have woken up to an extreme haze that(…)
Today more so than ever, we find the world to be turbulent and chaotic. The recent riots in Bengaluru over the Cauveri water crisis indicates that life as we know it is very fragile and any issue can be a trigger for violence. If we look at India alone, we have Kashmir in turmoil, the(…)