About the Video

Anita Dongre is India’s Queen of Pret.

It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country.

Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995.

Anita Dongre

Anita Dongre

House of Anita Dongre boasts of diverse brands such as AND, Global Desi, Anita Dongre and Pinkcity, a handcrafted jade jewelry brand.

The brands are currently available through over 650 points of sale across India, comprising exclusive and multi-brand outlets. Her eponymous labels have enhanced many an award show, global red carpet events, international catwalks and the pages of all the top end fashion glossies.

Anita Dongre

Anita Dongre

She recently introduced Grassroot, an eco-friendly brand tributing the handcrafted traditions of India. Collaborating with a network of trusted NGOs and artisans across India, Grassroot is a platform for these artisans to showcase the treasure house of Indian crafts The essence of Anita Dongre Grassroot is to revive, sustain and empower craft and artisans.

Also Catch Up With Anaita Adjania On She’s Unstoppable

2013 was a major year for House of Anita Dongre. Hers was the first fashion house in India to be invested in by General Atlantic, a leading global investment firm.

Anita Dongre

Anita Dongre

In the year 2015, And Designs India Limited re-branded themselves as House of Anita Dongre in line with global fashion houses, and all her portfolio of brands are housed under this fashion house.

A go-getter, Anita still believes she has miles to go. We speak with her to find out what drives and inspires her. In conversation with Anjali Kirpalani here is Anita Dongre.

She Is Unstoppable with India’s Queen Of Pret, Anita Dongre

Anita Dongre is India’s Queen of Pret. It’s been 21 years since she launched her first label, AND. She started out with a 300 sq ft store and today has 475 stores across the country. Her company And Designs India Limited (Now House of Anita Dongre) was born in 1995. House of Anita Dongre boasts of diverse brands such as AND, Global(…)

Posts by Bhavna Agarwal:

Success stories of five female entrepreneurs making rural impact

Success stories of five female entrepreneurs making rural impact

Women today are readily taking risk only to emerge as successful entrepreneurs. Their success stories are an inspiration to many, their initiatives have made notable developments in rural development by bringing in employment, skill training facilities to small villages. Here are five female entrepreneurs making rural impacts with their initiatives:  Saloni Malhotra: Founder of first(…)

More

Ten Leadership Skills we can learn from Serena Williams

Ten Leadership Skills we can learn from Serena Williams

An inspiration to many, here are ten leadership skills one can learn from Serena Williams: 1. Discipline: Serena Williams had once in an interview expressed her dislike for workout but that didn’t stop her from following her routine. Excellence cannot be compromised for mediocrity hence being discipline is imperative. 2. Self Analysis: To others it(…)

More

India’s powerpuff girls: Female wrestlers to watch out for

India’s powerpuff girls: Female wrestlers to watch out for

Wrestling is always been considered as a man’s terrain. Women are seldom allowed to to walk that road as it is typically a physical war behind two individuals relentlessly trying to downcast each other. The sport involves rigorous physical training and hence women are often found incompetent citing lack of physical strength. However, proving them(…)

More

Two days before court hearing, a rape survivor shot dead in UP

Two days before court hearing, a rape survivor shot dead in UP

Rape survivors  face threats from the family, friends of the accused (specially if he is an influential person), often forcing them to withdraw the case against them. Incase, the survivor refuses to succumb to their warnings, the results can be chilling. In a yet another incident in Uttar Pradesh, a rape victim was shot dead,(…)

More

Share Your Stories:

Discussions

Blogs

Events