About the Video

What happens when you work in the corporate environment but you are eager to follow your passion instead? Well, you follow your passion. This is exactly what Arunima Choudhury did. After working in the corporate world for more than 15 years, Arunima realised that she wanted to be more creative and expressive. Leaving a job is never easy, but it is a bold step required to follow your passion. Hailing from Bengal, Arunima wanted to bring the art and creative vibes of Bengal to Bangalore. She started Eastern Winds last year and has been participating in many markets since.

“I wish to have my own store some day,” she says of her ambitions.

She travels around West Bengal, especially the outskirts of cities, and to remote areas to collect art and also collaborate with artists. She says she relies on instinct and experience when collaborating with artists. Her experience with the artists in Bengal has been phenomenal and she tells us about how talented and passionate most artists over there are. Arunima has products such as sarees, home linen, notebooks and home decor. This may seem very ordinary, but all her products are novelty items. She has lampshades made of pumpkins, home linen with bright Bengali block prints, Goddess Durga’s statue made out of recycled metal and so much more. Check out her journey and her unique and quirky products!

Arunima Choudhury collaborates with Bengal’s artists to take their work to the world

What happens when you work in the corporate environment but you are eager to follow your passion instead? Well, you follow your passion. This is exactly what Arunima Choudhury did. After working in the corporate world for more than 15 years, Arunima realised that she wanted to be more creative and expressive. Leaving a job(…)

About STP Team

o

Posts by STP Team:

A pioneer in Women’s golf: Simi Mehra

  Recently tying first with Tavleen Batra at Hero Women’s professional tour, 2014 in Pahalgam; at the age of 42, Simi Mehra is one of the leading golfers in the country and a pioneer of the sport in India. Born in Kolkata, Mehra was interested in golf since she was in school. When she grew(…)

More

Why we need women at the C-suite level in India

  Having taken a few steps in the direction of progress, a lot of companies now somewhat have a balanced men women ratio at workplaces. However, as you go up the number of women keeps decreasing and less than roughly 5% of all companies have women at top positions.   According to a report by(…)

More

Top paid female athletes in India

  Women sportspersons have always struggled when it comes to receiving the same fame and fortune as their male counterparts. Especially in developing countries, this problem is more apparent. In most developed countries however, this gap seems to be slowly decreasing.  Sportspersons like Maria Sharapova and Serena Williams are currently the highest earning women sportspersons(…)

More

Ways to eliminate gender pay-gap

The increasing, or at least stagnant gender pay gap has been discussed a lot of times in the past. As grave as the problem is, it is high time to stop discussing the problem and start figuring out solutions. A recent report by The Guardian, proposed five ways in which we could end the gender(…)

More

A Female student leader shares her experience

Yael Shafritz, a student of politics at the University of Sheffield, who has recently been elected the student union President- the first woman to get the position in eleven years, shares her experience. She announces that studying in a convent schools, she experienced sexism first-hand. Yet, she did not think that she would see a(…)

More

The world needs women leaders

The world needs more women leaders in all walks of life. From governmental organization to small companies, having active women on board has benefited all organizations in the past, says study.

More

Emerging Women Leaders

Women all over the world are making progress at workplaces- more in certain countries than others. Women leaders however, have additional challenges that need to be dealt with. The Wall Street Journal asked a few leading women about these specific challenges and the ways in which they overcame them.   Angela Braly, the CEO of(…)

More

Challenging traditional gender roles

Those of us who grew up around both parents, mostly remember spending less time with our fathers than mothers (irrespective of whether they were working or not.) The traditional gender roles have always dictated that men are providers where as women are nurturers. Even in the households where both men and women both are breadwinners,(…)

More

Why women should take risks

Many reports and studies suggest that women are not much of risk-takers. Some defying this notion, have taken huge risks and achieved success. Here are a few of them.

More

Share Your Stories:

Discussions

Blogs

Events