• DIPP as nodal agency of ecommerce: Entrepreneurs react

    In a recent meeting between Niti Aayog CEO Amitabh Kant and PM Narendra Modi, Kant proposed that the Department of Industrial Policy and Promotion should also become the nodal agency for the growing ecommerce industry. The DIPP comes under the Ministry of Commerce and Industry currently.

    “Amitabh Kant had a meeting with the Prime Minister with some presentations, wherein he suggested that DIPP, which is in-charge of industry, FDI policy and ‘Make in India’, is best placed to be the nodal department for the e-commerce industry too,” a government official said to Business Line.

    Since e-commerce is not assigned to any industry and is crucial in the growing economy, Kant believes that DIPP can lay down the ground rules or the business rules for it. DIPP can have the governing licence of all the policies relating to it.

    Kant the torch-bearer of the Make In India effort by the government has a very progressive approach to the ecommerce industry. He feels that it might have only 1% contribution in the total retail sector, it still has a great potential to grow with start-up revolution happening parallel to it.

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    President of India Angel Network, Padmaja Ruparel is of the view that DIPP will work effectively to address all the issues of the ecommerce industry in a holistic manner. “It will avoid situations in which one pain point is fixed and another one is created. So I think it is one body that has the ability to handle it holistically,” said Padmaja to SheThePeople.TV.

    She added, “DIPP is one of the most pro-active of the government’s bodies in making sure that they enable the right ecosystem. I mean the work they have done on start-ups is commendable.”

    About the DIPP’s support to female entrepreneurs, Padmaja believes that it will definitely ensure initiatives for women entrepreneurs. The fact that women entrepreneurs in the country have increased by six and a half times over the past two years says a lot about DIPP’s focus towards them.

    From an investor’s point of view she thinks that it would be brilliant as when the policies are better ironed out, the scope for investment increases.

    Picture credit- News 18