Public relations is a must for any brand trying to make its way into the market. Big companies usually use PR agencies to do their work, but smaller companies usually do PR work themselves or hire someone in-house for their needs. Good PR depends on the media connections you make, so it is always a good idea to connect with reporters and bloggers whenever you can. There are a lot of hacks and tricks when it comes to doing PR for a company.
Here are a few tips that will help you with a solid PR strategy for your company – especially if you’ve never done this kind of thing before.
Call bloggers to come and review your product
Bloggers can be a boon for your business. It is best to connect with bloggers who have a wider reach rather than someone who is just blogging for fun. Bloggers with a wide audience can shape their audience’s thoughts about products.
Rashmirekha Changmai, a PR professional from Delhi, explains, “Let’s say someone talked something negative about your product, you can always request a blogger to share his perspective and if it is a positive one, it will help negate the negative review.”
Use Twitter to get in touch
Twitter isn’t just someplace you go to tweet about your life, it is actually a very useful space to get in touch with the right reporters. If you’re in the tech industry, then tech reporters and bloggers are your targets. Reporters are very active on Twitter and don’t get ambushed if you connect with them via a direct message on Twitter
Let influencers judge you by your product
Influencers are people who are different from bloggers. These are people who have a great fan following on social media. If your target audience uses social media, then influencers can help a lot. Their message goes across to a large number of people, and this can help your brand reach a larger audience.
Have good relations with the media
This is a must. Any good PR professional will know the value of having good relations with the media. It is always good to have a coffee with the media person, get to know them, and become friends with them rather than get straight to work.
All PR work comes down to media relations, so this is the most important point of all.
Use social media
Social media is the newest tool for PR. A lot of brands use social media to reach a wider audience. There are many benefits of using social media as a PR tool.
Changmai makes an interesting point, “Nowadays newspaper pick up stories that are viral on social media. A campaign of that magnitude has a huge potential to influence the target audience”. Many PR campaigns today have a social media component to them, which helps brand visibility in a great way.
Frame your own interesting story
It is always best to write your story on your own. You don’t want someone else writing YOUR brand story for you. After all, you know the story best. Reporters are usually busy, so it’s best to make their workload easier as well by writing your own article and sending it to them.
Make your customers your voice
It is always a good idea to encourage customers to review your product. The more authentic reviews you have, the better your product will do. If you’re selling a service online, you can ask customers to send you a review in exchange for a discount. If you are selling a product in a physical shop, you can interact with your customers and request them to leave a review on your website or social media. Customer reviews provide credibility, and their views can also be used as quotes for stories that the media does. Make sure that you address negative reviews as soon as possible and rectify the mistake so that the negative review turns into a positive one.
Pic credits: Techstory
Also read: Mastering The Public Relations World